‚Data is the new gold’ is a common saying nowadays. There is so much data outside we’ve to deal with every single day. Therefore the crucial questions are: ‚what data is the most relevant for me and my campaign’? ‚What data is useless on the other side?’ and finally, ‚How Read more…
Jumping into the field of Machine Learning coming from SEM feels a bit like fighting against the ancient hydra monster from Greek mythology. Once you chop off a head it would regrow two new. There are so many Machine Learning websites and sources outside. For every term you’ve learned you’ll Read more…
Good news for you, if you’re just about to start your Machine Learning project in Search Engine Marketing: It’s not necessary to write every single line of code by yourself. You can save a lot of time and effort, if you use framework-environments and algorithm-libraries – powerful tools that will Read more…
The most important thing you should know: Machine Learning relies on data. The most important thing you should learn: how to handle this data and how to adjust the right tools and models. What you don’t need: A degree in math and information technology. Here are the skills you need Read more…
Programming Languages like JavaScript or PHP are the backbone of the Internet as we know it. To know about the fundamental functions of code execution will tremendously increase your agility in Search Engine Marketing. Especially when it comes to Machine Learning and Artificial Intelligence. Why learning code as a Search Read more…
Machine Learning is nothing less than one of the biggest disruptions in working-history. Without any doubts. And it already affects a lot of fields in Search Engine Marketing. Even though we’re just at the beginning. If you understand how to use Machine Learning for SEM, you’ll basically understand how Google, Read more…
Every Search Marketer can use Machine Learning I must confess: I’m crazy about Search Engine Marketing. And I truly love tech. Not the worst combination many would say. It’s amazing to connect people with innovation and create change by providing answers, solutions and products when they are really needed. The Read more…