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How to cluster marketing audiences with k-Means in Machine Learning

How to cluster marketing audiences with k-Means in Machine Learning Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Clustering audiences is a crucial task in online marketing. It’s the basis for personalized messaging and user experience  Make the segment too big and you’ll target too many Read more…

By Patrick Mebus, 11 months11 months ago

How to build a Keyword-Classifier with Machine Learning

How to build a keyword-classifier with Machine Learning Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn In this article we will train a model to automatically recognize search-keywords as lower or upper funnel keywords based on historical performance. What we want to know is: Is a term Read more…

By Patrick Mebus, 11 months11 months ago

Calculation of probabilities: How Machine Learning rules ad-tech

„Never tell me the odds“ – Han Solo, Empire Strikes Back As a search engine marketing manager you’re working with Google’s ad-algorithm every day. But do you actually know how it is working? It’s worth to take a look behind the machine learning curtain of ad tech. Google, Bing, Facebook Read more…

By Patrick Mebus, 11 months11 months ago

Why 1st-party is the only data that really matters for Machine Learning

The currency in Machine learning is data-quality. The more quality we have the better. Sounds logical. But how do we define ‘data-quality’ and how can we integrate it into our Machine Learning model for Search Engine Marketing? 1st party first – But what exactly is 1st party-data? Using a simple Read more…

By Patrick Mebus, 1 year11 months ago

The Machine Learning Google doesn’t show you in Smartbidding

Google’s auto-bidding-optimization-feature towards certain business-goals, called smartbidding, is a great tool. You can save tons of time and money by automating your bidding. In Google’s own words: Smartbidding helps to “make more accurate predictions across your account”. The flipside is the blackbox you’ve to deal with. You throw something in Read more…

By Patrick Mebus, 1 year11 months ago

Google’s Smartbidding strategies: Why there is no free lunch

There is a theorem in Machine Learning which says, that a free lunch does not exist. This literally means: there is no model and algorithm which performs best for every problem. Same counts for Google’s Smartbidding solutions. They can be incredibly successful. But it depends heavily on your market, your Read more…

By Patrick Mebus, 1 year11 months ago

How to set up a Machine Learning environment and upload SEM-Data

After we’ve collected and cleaned our data, the next step is to build a Machine Learning environment for our purpose and to push the SEM-data into our library. It only needs a few steps to install all the directories and libraries we need. Afterwards you’ll be ready to start with Read more…

By Patrick Mebus, 1 year11 months ago

How to clean your SEM-Data for Machine Learning

Highly underrated but hyper relevant is the second step in the Machine Learning process, called ‚Data Cleaning’. Let’s stick with the goldrush analogy from chapter number one. Even if you search in the right location, what you’ll hold in your hands first, is a lot of mud you’ve to clean Read more…

By Patrick Mebus, 2 years11 months ago

Skills you need to launch your Machine Learning Rocket in SEM

The most important thing you should know: Machine Learning relies on data. The most important thing you should learn: how to handle this data and how to adjust the right tools and models. What you don’t need: A degree in math and information technology. Here are the skills you need Read more…

By Patrick Mebus, 2 years11 months ago

Coding for SEM – Reaching the next level

Programming Languages like JavaScript or PHP are the backbone of the Internet as we know it. To know about the fundamental functions of code execution will tremendously increase your agility in Search Engine Marketing. Especially when it comes to Machine Learning and Artificial Intelligence. Why learning code as a Search Read more…

By Patrick Mebus, 2 years11 months ago

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I’m a Digital Marketer with deep passion for Search Engines, Automation and AI. I’m here to make Machine Learning more feasible for Search Engine Marketers.

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  • How to cluster marketing audiences with k-Means in Machine Learning
  • Python commands to import algorithms in Machine Learning
  • How to build a Keyword-Classifier with Machine Learning
  • The four steps every Machine Learning application takes – even Google’s
  • Calculation of probabilities: How Machine Learning rules ad-tech
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Patrick Mebus

I’m a Digital Marketer with deep passion for Search Engines, Automation & AI. I’m here to make Machine Learning more feasible for Search Engine Marketers


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