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How to cluster marketing audiences with k-Means in Machine Learning

How to cluster marketing audiences with k-Means in Machine Learning Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Clustering audiences is a crucial task in online marketing. It’s the basis for personalized messaging and user experience  Make the segment too big and you’ll target too many Read more…

By Patrick Mebus, 12 months12 months ago

Python commands to import algorithms in Machine Learning

Python commands to import algorithms in Machine Learning Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn One very comfortable thing about Machine Learning is, that we don’t have to write an algorithm from scratch every time. By importing algorithms from libraries we can save tons of Read more…

By Patrick Mebus, 12 months12 months ago

Find the best sources to gain Machine Learning knowledge

Jumping into the field of Machine Learning coming from SEM feels a bit like fighting against the ancient hydra monster from Greek mythology. Once you chop off a head it would regrow two new. There are so many Machine Learning websites and sources outside. For every term you’ve learned you’ll Read more…

By Patrick Mebus, 2 years12 months ago
Hi There!

I’m a Digital Marketer with deep passion for Search Engines, Automation and AI. I’m here to make Machine Learning more feasible for Search Engine Marketers.

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  • How to cluster marketing audiences with k-Means in Machine Learning
  • Python commands to import algorithms in Machine Learning
  • How to build a Keyword-Classifier with Machine Learning
  • The four steps every Machine Learning application takes – even Google’s
  • Calculation of probabilities: How Machine Learning rules ad-tech
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Patrick Mebus

I’m a Digital Marketer with deep passion for Search Engines, Automation & AI. I’m here to make Machine Learning more feasible for Search Engine Marketers


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