Highly underrated but hyper relevant is the second step in the Machine Learning process, called ‚Data Cleaning’. Let’s stick with the goldrush analogy from chapter number one. Even if you search in the right location, what you’ll hold in your hands first, is a lot of mud you’ve to clean Read more…
‚Data is the new gold’ is a common saying nowadays. There is so much data outside we’ve to deal with every single day. Therefore the crucial questions are: ‚what data is the most relevant for me and my campaign’? ‚What data is useless on the other side?’ and finally, ‚How Read more…
Machine Learning is nothing less than one of the biggest disruptions in working-history. Without any doubts. And it already affects a lot of fields in Search Engine Marketing. Even though we’re just at the beginning. If you understand how to use Machine Learning for SEM, you’ll basically understand how Google, Read more…